Financial Planning for Public Events
Public events do more than fill your community calendar. They're where hometown pride meets economic opportunity. A downtown festival? It's not just funnel cakes and face paint—it’s tourism revenue, vendor income, and civic goodwill wrapped in a weekend.
But for many of you—Finance Directors, Fiscal Officers, Treasurers, Auditors, and City Managers—these events can feel like a budgetary black hole. Sure, the fireworks show was a hit... but was it a smart investment? Was it compliant? Did it deliver a real return? And what exactly did it cost after police, permits, and port-a-potties?